Head of Saas Growth

In essence, your role involves:

• Growth Strategy
  • Develop and implement a comprehensive growth strategy to scale customer acquisition, activation, and retention approach for different target customer groups.
  • Drive performance across the different SaaS growth funnels, from lead generation to engagement, monetization, and churn reduction.
  • Identify and test new growth channels and strategies, using data to prioritize high-impact opportunities.
  • Partner with the product team to implement product and sales-led growth initiatives that enhance user experience and drive adoption.
• Marketing Leadership
  • Own the marketing strategy, including brand positioning, messaging, and content development.
  • Lead demand generation campaigns across multiple channels (SEO, SEM, email marketing, social media, and events).
  • Develop and oversee a high-impact content marketing strategy to attract, engage, and retain customers.
  • Manage the marketing team (to be built up) and external resources to execute campaigns that drive measurable results
• Analytics and Optimization
  • Leverage data and analytics tools to track KPIs such as CAC, LTV, ARR, and NRR, identifying areas for improvement.
  • Monitor and optimize marketing spend and CAC to maximize ROI and efficiency.
  • Conduct A/B testing and iterative experiments to refine strategies and tactics
• Team and Stakeholder Collaboration
  • Collaborate with the sales team to ensure alignment between marketing and sales efforts, including lead handoff and pipeline management.
  • Partner with the customer success teams to improve onboarding, reduce churn, and increase customer lifetime value.
  • Mentor and grow a high-performing team across growth and marketing functions

To be successful in this role, we are looking for candidates with the following qualifications and attributes:

• Proven experience in a senior growth and marketing role within a SaaS or subscription-based company.
• Strong expertise in digital marketing, demand generation, and funnel optimization.
• Deep understanding of SaaS metrics and analytics tools (e.g., Google Analytics, HubSpot, etc.).
• Proven ability to design and execute growth and marketing strategies that deliver measurable results.
• Exceptional leadership, communication, and project management skills.
• Creative thinker with a passion for experimentation and continuous improvement