In essence, your role involves:

• Creating a regional marketing plan to support the ambitious revenue goals for the Americas region, based on the global, corporate Go-to-Market strategy 
• Creating awareness, and develop and implement thought leadership initiatives 
• Running integrated (account-based) programs and owning the forecasting, measurement and analysis of your campaigns
• Developing and implementing a content strategy for the Americas market, based on the regional & local market and customer needs which you uncover together with the sales teams
• Executing customer communications campaigns such as webinars, user conferences, round tables
• Working closely with the global marketing team you will improve conversion of all PPC channels as well as engagement and conversion of the website
• Providing strategic leadership and mentorship to junior team members, empowering them to contribute to strategic initiatives and grow professionally
• Serving as a strategic adviser to senior leadership, providing insights and recommendations to inform key business decisions and drive long term growth

To be successful in this role, we are looking for candidates with the following qualifications and attributes:

• 7-10 years of experience in field marketing or marketing & communications
• A proven capability to unite Sales and Marketing teams into a single force for growth
• Experience in running Account Based Marketing programs
• Success in PR and social media as a means to position the brand
• Knowledge of modern marketing in reaching B2B audiences
• A positive, self-starter attitude
• A hunger to make an impact
• Roll-up-the-sleeves attitude with a strategic and creative outlook
• Strong analytical skills with a focus on details
• Motivation to educate stakeholders
• Ability to work as an integral part of a geographically dispersed team that requires you to work a flexible schedule and occasional travel to Europe
• Excellent verbal and written communications, including ability to explain analysis to business audiences and effectively communicate at multiple levels in the organization
• Fluency in Spanish and/or Portuguese is a plus 
• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field

Please note: This role is based in our New York City office and offers a hybrid work schedule, allowing for one remote day per week

The base pay range for this position is $135,000-175,000 annually; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. The base pay is just one component of the total competitive compensation package for employees. 

If you meet these criteria and are ready to contribute your expertise to a dynamic and challenging environment, we encourage you to apply.

ACT Group is an Equal Opportunity Employer.  All employment decisions at ACT Group are made without regard to race, color, ethnicity, national origin, age, citizenship status, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity or expression, genetic information, marital status, family or parental status, status with regard to public assistance, military or veteran status, or any other characteristic protected by applicable federal, state, or local law.